Journal

Discover how Electimuss perfumes become invisible keepsakes of your wedding day. Featuring exquisite bergamot blends, our artisanal fragrances transform precious moments into lasting sensory memories.

Discover why bergamot reigns supreme in fragrance. This captivating citrus transforms moods, reduces stress, and brings Mediterranean sunshine to every spritz—making it perfumers' essential ingredient.

Unlock the emotional power of luxury fragrances. From confidence-boosting patchouli to energising bergamot—explore how the right scent can transform your mood and elevate your daily experience.

Fruity gourmand perfumes are dominating 2025's fragrance scene. Experience the perfect balance of bright citrus and indulgent sweetness with scents like Moroccan Medjool—your passport to tropical escapism.

Make Valentine's Day unforgettable with luxury fragrances tailored to your loved one's personality. From bold ouds to delicate florals and sensual spices—find the perfect scent to express your love.

Embrace winter's magic with fragrances that warm the soul. From bold ouds to rich gourmands, discover your perfect cold-weather scent to comfort and captivate. Find warming notes that last all season long.

Explore frankincense's sacred journey from ancient Roman rituals to modern luxury perfumery. This divine ingredient bridges spirituality and sensuality, creating fragrances that elevate both mind and soul.

Vanilla's irresistible charm lies in its nostalgic comfort and versatility. From spicy to dark interpretations, explore why this beloved note creates the most addictive and mood-enhancing fragrances.

Step inside the creative mind of Master Perfumer Kévin Mathys as he reveals the inspiration behind Caspian Cherry—a hedonistic gourmand that transports you to decadent Roman banquets.

Caspian Cherry blends ripe cherries, chocolate, honey, and woods in a sumptuous ode to Roman exploration. Learn how history, luxury, and indulgence combine in this daring new creation. 

Imperium isn’t just a fragrance—it’s a personal statement. Explore the Roman inspiration, bold impactful notes, and inspirational creative vision of Perfumer Sofia Bardelli in our exclusive behind-the-scenes interview.

Beat summer's fragrance challenges with scents that endure warm weather. From robust citrus blends to unexpected saffron notes, discover how quality ingredients and smart choices create lasting summer elegance.

Embark on an olfactory journey through Ancient Rome with Electimuss London's Discovery Set. From confident Imperium to mysterious Gladiator Oud, explore twenty luxurious fragrances inspired by history's greatest empire.

Explore the dramatic Roman myth of Pluto and Persephone that birthed the seasons. From Underworld abduction to pomegranate seeds, discover how this tale inspired our contradictory patchouli fragrances.

Discover how Romans used astrology for guidance and why the Aquila constellation became their symbol of power and divine connection.

Explore Mediterranean Immortelle's journey from ancient myth to modern perfumery, revealing its golden aromatic complexity and timeless botanical significance.

Discover the surprising truths about Roman gladiators—from celebrity status to female fighters. These noble warriors inspired our magnetic Gladiator Oud fragrance.

Explore rose perfumery's incredible diversity. With 290+ aromatic compounds, each variety offers unique scent profiles for every preference.

Trace the rose's captivating history from Cleopatra's scented sails to Roman banquets drowning in petals. This eternal symbol transcends gender boundaries in today's luxury perfumery.

Uncover enchanting Roman myths behind the rose—from Venus's birth creating white blooms to Cupid's arrows forming thorns. These ancient tales shaped rose symbolism in perfumery forever.

High in Saudi Arabia's mountains, the legendary Taif rose blooms for just one month yearly. This precious bloom creates the world's most coveted rose oil, prized at $800 per vial.

Transform perfume shopping from guesswork into expertise. Learn professional evaluation techniques, understand fragrance evolution, and build a scent wardrobe that expresses every facet of your personality.

As niche fragrances enter mainstream retail, what still makes them special? Explore how quality, originality, and passionate craftsmanship distinguish true niche perfumery from commercial fragrance.

From sacred Middle Eastern ceremonies to international luxury perfumery, oud's transformation reflects changing tastes. Once divisive, this "wood of the gods" now defines modern fragrance sophistication.

Journey from ancient Silk Road trading posts to sustainable cultivation. Learn how Aquilaria trees create precious agarwood resin, transforming environmental damage into fragrance history's most coveted ingredient.

Why does Caesar's victory phrase endure 2000 years later? Discover how Vici Leather fragrance captures the sweet smell of success through spiced leather and florals.