Frankincense: The Sacred Essence
Frankincense, or olibanum, has deep historical and spiritual significance in perfumery, often used in religious rituals. Valued for its healing and calming properties, it enhances scents in both sacred and sensual contexts, exemplified in modern perfumes that blend its aromatic complexity with various ingredients for unique experiences.
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The Magnetic Allure of Vanilla in Fragrance
Vanilla is a fragrance note that evokes feelings of comfort and nostalgia for many people. Often, they associate this delightful scent with cherished memories of baking with loved ones and enjoying ice cream on a hot summer day. Its versatility is a significant factor in its popularity within the fragrance industry, as it blends and harmonizes well with other notes to create a rich and pleasant perfume profile.
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The Niche Fragrance Christmas Gift Guide
As the festive season approaches, there’s no better time to indulge in the luxurious world of niche perfumery, where each fragrance houses its own unique tale. Whether you’re seeking the perfect gift for your loved one or a treat for yourself, there is no gift more thoughtful than the exploration of scent. However, it’s important to keep in mind that perfume is objective and what appeals to you, may not appeal to another. That’s why we’ve put together the ultimate fragrance Christmas gift guide to steer you in the right direction.
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Meet the Master Perfumer behind Caspian Cherry: Kévin Mathys
Join us as we sit down with Master Perfumer, Kévin Mathys to discuss his passion for scen...
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Launch of Caspian Cherry
Electimuss London are delighted to unveil the newest addition to The Explorer Collection, Casp...
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Interview with Master Perfumer, Sofia BardelIi
Meet the master behind the incredible niche fragrance, Imperium. We sat down with Sofia Bardelli to discover the inspiration behind one of Electimuss's best-selling scents.
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How to pick a long lasting summer scent
Summer can be a challenging time for fragrance lovers. Warmer weather can make fragrance disappea...
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Product Spotlight: Discovery set
In honour of National Fragrance Week, we’re giving one lucky perfume lover a chance to win a Disc...
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The advent of the seasons
Discover this dramatic tale of Pluto and his bride Persephone.
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Written in the Stars: AQUILA the symbol of freedom, strength and immortality
Find out about the role of astrology in Roman culture and the place of the Aquila constellation – the eagle symbol of power and immortality.
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The Everlasting Flower: Immortelle
Explore the many facets of this herbaceous and aromatic wildflower by journeying through botany, history, mixology, agriculture and chemistry without overlooking, of course its perfume and value to perfumers.
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Think you know all about Gladiators?
Are you not entertained? Gladiators were the celebrities of their time, some were volunteers, some Emperors had a go and women sometimes joined the contests.
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The multifarious rose: the versatile chameleon of perfumery
The fact that there are so many roses, in so many regions, climates and genus means that rose perfumes are incredibly diverse in their odour profiles, meaning there there will be a rose out there to suit your taste.
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The Mighty Rose: The Muse of Many
ROSES have been an eternal muse to artists and perfumers. Discover the history of the rose, in the arts, in perfumery in symbolism…
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SCENTED TERRACES OF THE TAIF ROSE
The taif rose has a scent like no other and creates a complex rose oil or otto ideal for perfume.
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Fragrance – a voyage of discovery
Perfume, like fashion, should be all about self-expression: experimenting with different scents will mean you will find and collect perfumes to suit different moods, styles, seasons, and occasions.
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What defines a niche fragrance brand?
In essence, to be a niche fragrance brand means ensuring originality, passion and the art of our craft.
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IN THE HEAT OF SUMMER
Heighten your senses with scent this summer – scent evokes memories, emotions, places and people and has the power to instantly transport you.
The Oud Perfume Revolution
We chart the rise of oud (agarwood) to its current much vaunted status.
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“Veni, Vidi, Vici.”
Caesar’s celebratory phrase “Veni, Vidi, Vici!), – meaning “I came, I saw, I conquered” – is oft repeated and paraphrased throughout history. A proclamation of a decisive and quick victory over enemy forces, it has resonated with us for over 2000 years.
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POMONA: the goddess of abundance and artists’ muse
Pomona’s fruitful abundance is the inspiration for our latest perfume.
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Kévin Mathys
Kevin Mathys is the perfumer behind the latest patchouli fragrance from Electimuss.
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The mighty pomegranate
A brief history of the pomegranate: from fertility symbol to perfume ingredient.
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The Plurality of Patchouli
Patchouli is a key ingredient for perfumers adding richness to other ingredients.
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FESTIVE FOODS PUT US IN THE MOOD FOR SUGAR, SPICES, SMOKY NOTES & FRAGRANT AROMATICS
Explore the cross over between feasting and fragrance.
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Discover the allure of Amber & Ambergris
With similar names you may wonder: what’s amber, what’s ambergris? Are they the same or is there a difference between the two? We demystify below …
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MERCURY: MESSENGER TO THE GODS
The most popular of the gods, Mercury ruled over commerce and retail; medicine and science, thieves and beggars and delivered the dead. Read on…
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ANCIENT ROME: IN PURSUIT OF BEAUTY
Discover the original influencers: the Romans and beauty
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ROMANS: THE ORIGINAL LUXURY SPA AND WELLNESS CONNOISSEURS
Discover the Roman’s obsession with bathing and the key role of perfume.
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WHAT PEOPLE SAY ABOUT ELECTIMUSS
Find out what niche perfume reviewers are saying about Electimuss.
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A GUIDE TO FRAGRANCE TYPES
A quick guide to the 7 types of fragrance from floral to fougere.
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