AQUILARIA OUD – LIQUID GOLD

How we get oud from the Aquilaria tree

BEHIND THE SCENTS #1

This is the first of our new blog series delving into the depths of our fragrances. We’ll be covering ingredients, notes from our perfumers, quality, sourcing and more. Follow us on Instagram and sign up to our newsletter to make sure you don’t miss any magic.

What is Aquilaria?

Aquilaria trees are large evergreens from South East Asia. They were traditionally planted around villages for their Feng Shui powers. When the trees are damaged, a mould attacks the timber and the tree responds by creating a dark resin, known as agarwood. This dark resin is extremely precious, highly sought after across the Middle East and across Asia and coveted for its use in perfume and incense. Amber Aquilaria on tree background

Known as the ‘King of Incense’, Agar was extensively traded. Records from China’s Tang and Song Dynasties show it was a highly valued commodity, and its heady scent has historical connections stretching across Buddhism, Taoism, Islam and Christianity.

The pungent, earthy scent of Agarwood gave Hong Kong its name: the name translates from Cantonese as Fragrant Harbour. The scent is a timely reminder of how this former colonial trading port once played a pivotal role in the ancient incense trade to the Middle East and beyond. Central to this trade was Oud derived from Agarwood. So precious is it, that it can be priced at up to $100,000 per kilo which is why it’s often described as ‘liquid gold’. It is also known as the perfume of the Thousand and One Nights.

Olfactory qualities of Oud

It is powerful, powerful, sensual and seductive. One of its qualities is the long-lasting persistence on the skin. It’s rich woody smell ranges from sweet to earthy, it is slightly musty and nutty with notes of leather and spices depending on the species of the tree that produces the resin and on the extraction.

It is rich in charm, unmistakable and mysterious. The smell of Oud wood is full of character and is often combined with floral notes, particularly blended with Rose. It is undoubtedly a fragrance that evokes pure luxury and exclusivity.

Sustainability

In natural environments it’s often ancient trees that produce the resin, so Aquilaria trees in natural environments in the world’s forests are now protected to help save this endangered tree from extinction. Through research and trials with The Rainforest Project, Aquilaria Agarwood is now being cultivated and harvested sustainably on a small scale with young trees. The technique accelerates the natural defence responses of the tree and allows a sustainable yield of resin to be produced in relatively young trees. This cultivation is also providing new economic, non-timber forest products for Southeast Asia and other tropical regions of the world. This new economy in rural areas will help many of the world’s poorer communities. 

This rare and precious ingredient is featured in both fragrances – Amber Aquilaria and Octavian – in our Emperor Collection

OUD PERFUMES FROM ELECTIMUSS

New discovery perfume sample set

Explore our entire collection of 20 perfumes - including our new releases: Mercurial Cashmere Persephone's Patchouli Patchouli of the Underworl

electimuss samples

Experience the spectrum of our perfume collections with our pairs sample set. Ten 1.8ml samples of: AMBER AQUILARIA  and OCTAVIAN CELESTIAL and PURITAS PERSEPHONE'S PATCHOULI

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By Sofia Bardelli This spicy oud has an intense and slightly earthy woody heart, it is illuminated with incense and amber and the cistus, vanilla tonka

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By Sofia Bardelli This sparkling aromatic citrus fragrance confidently opens with bergamot and coriander underpinned by a light woody base and is elega

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  By Sofia Bardelli “Fortune favours the bold” This dynamic perfume is bold and contradictory with spices and citrus, balanc

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By Marco Genovese This bold sensual floral amber fragrance exudes colour and light. A sensuous spicy floral scent with rose and patcho

MERCURIAL CASHMERE PERFUME

By Sofia Bardelli NEW This luxurious amber perfume is sensuous, soft and delightful with a resinous base. The sparkling and piquant t

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By Christian Provenzano This bold and spicy oud rose is a powerful, rich statement scent befitting an emperor. The blend is bold, daring and refined.

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By Julien Rasquinet The best Agarwood resin, as cited throughout ancient religious scriptures, is extracted from the Aquilaria tree. Its rich cognac no

Electimuss roundel

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