News | Electimuss

How to pick a long lasting summer scent

Summer can be a challenging time for fragrance lovers. Warmer weather can make fragrance disappea...

Product Spotlight: Discovery set

In honour of National Fragrance Week, we’re giving one lucky perfume lover a chance to win a Disc...

The advent of the seasons

Discover this dramatic tale of Pluto and his bride Persephone.

WRITTEN IN THE STARS: AQUILA the symbol of freedom, strength and immortality

Find out about the role of astrology in Roman culture and the place of the Aquila constellation – the eagle symbol of power and immortality.

The Everlasting Flower: Immortelle

Explore the many facets of this herbaceous and aromatic wildflower by journeying through botany, history, mixology, agriculture and chemistry without overlooking, of course its perfume and value to perfumers.

Think you know all about Gladiators?

Are you not entertained? Gladiators were the celebrities of their time, some were volunteers, some Emperors had a go and women sometimes joined the contests.

The multifarious rose: the versatile chameleon of perfumery

The fact that there are so many roses, in so many regions, climates and genus means that rose perfumes are incredibly diverse in their odour profiles, meaning there there will be a rose out there to suit your taste.

The Mighty Rose: The Muse of Many

ROSES have been an eternal muse to artists and perfumers. Discover the history of the rose, in the arts, in perfumery in symbolism…

ROMAN ROSES

A brief history of the rose in Roman mythology

SCENTED TERRACES OF THE TAIF ROSE

The taif rose has a scent like no other and creates a complex rose oil or otto ideal for perfume.

Fragrance – a voyage of discovery

Perfume, like fashion, should be all about self-expression: experimenting with different scents will mean you will find and collect perfumes to suit different moods, styles, seasons, and occasions.

What defines a niche fragrance brand?

In essence, to be a niche fragrance brand means ensuring originality, passion and the art of our craft.

IN THE HEAT OF SUMMER

Heighten your senses with scent this summer – scent evokes memories, emotions, places and people and has the power to instantly transport you.

The Oud Perfume Revolution

We chart the rise of oud (agarwood) to its current much vaunted status.

LIQUID GOLD

How we get oud from the Aquilaria tree

POMONA: the goddess of abundance and artists’ muse

Pomona’s fruitful abundance is the inspiration for our latest perfume.

Kévin Mathys

Kevin Mathys is the perfumer behind the latest patchouli fragrance from Electimuss.

SPRING AWAKENINGS

How to choose a lighter, dynamic perfume to boost your mood now spring is upon us.

The mighty pomegranate

A brief history of the pomegranate: from fertility symbol to perfume ingredient.

The Plurality of Patchouli

Patchouli is a key ingredient for perfumers adding richness to other ingredients.

Imperium in the spotlight

Imperium is getting great acclaim in customer reviews – here’s our round up.

FESTIVE FOODS PUT US IN THE MOOD FOR SUGAR, SPICES, SMOKY NOTES & FRAGRANT AROMATICS

Explore the cross over between feasting and fragrance.

GIFT GUIDE TO CHOOSING THE PERFECT PERFUME

The perfect gift is thoughtful, generous and original and delivers surprise, theatre and impact.

DISCOVER THE ALLURE OF AMBER & AMBERGRIS

With similar names you may wonder: what’s amber, what’s ambergris? Are they the same or is there a difference between the two? We demystify below …

MERCURY: MESSENGER TO THE GODS

The most popular of the gods, Mercury ruled over commerce and retail; medicine and science, thieves and beggars and delivered the dead. Read on…

ANCIENT ROME: IN PURSUIT OF BEAUTY

Discover the original influencers: the Romans and beauty

ROMANS: THE ORIGINAL LUXURY SPA AND WELLNESS CONNOISSEURS

Discover the Roman’s obsession with bathing and the key role of perfume.

WHAT PEOPLE SAY ABOUT ELECTIMUSS

Find out what niche perfume reviewers are saying about Electimuss.

A GUIDE TO FRAGRANCE TYPES

A quick guide to the 7 types of fragrance from floral to fougere.

FRAGRANT CAPUA – THE HEART OF ROMAN PERFUMERY

Explore the dirty secret of the streets of ancient Rome and discover Capua – the perfume capital.

MEET THE VESTAL VIRGINS

Meet the Vestal Virgins. Vesta is the virgin goddess of the hearth, home, and family in Roman religion and her priestesses …

GATEWAY TO THE GODS

To realise the significance the Romans placed on astronomy, look no further than the fact that the planets and stars are named after Roman gods.

THE ROMANS GAVE PERFUME ITS NAME

The Romans may not have invented perfume but they did give it the name.

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