Floral

The largest and most enduring of all fragrance families. Floral scents are built around the petals of flowering plants — ranging from light, powdery single-note blooms to rich, heady bouquets. Rose and jasmine are the twin pillars of the family, while tuberose adds opulence and lily of the valley brings a cool, dewy delicacy.

Florals remain the most instantly recognisable category in perfumery and span everything from clean, fresh eaux de toilette to complex, layered pure parfums.

Key notes: Rose, jasmine, lily of the valley, tuberose, iris

Fresh

Drawn primarily from the citrus family, fresh fragrances evoke clean air, sunshine and energy. Lemon, bergamot and grapefruit dominate the opening, often layered with aquatic or green notes for added luminosity. They tend to open with vivid sparkle before softening into a subtler, more intimate dry-down.

Fresh scents are among the most versatile in perfumery, working equally well in warm and cool climates.

Key notes: Bergamot, lemon, grapefruit, blood orange, orange blossom

Amber

Warm, enveloping and deeply sensual, amber fragrances draw heavily on the ancient spice routes of the East. Inspired by Indian and Arabic perfumery traditions, they combine exotic resins, warm spices and soft woods to create an almost skin-like richness that lingers long after application.

Saffron is a hallmark of contemporary amber perfumery, adding a honeyed, slightly smoky depth that elevates the category into something genuinely opulent.

Key notes: Saffron, cardamom, black pepper, sandalwood, vanilla, benzoin

Fougère

Pronounced foo-ZHAIR — meaning "fern" in French — this family is also known as aromatic. Built on a classic accord of lavender, oakmoss and coumarin, fougères carry a green, almost grassy quality: clean and herbal, with a quiet earthiness beneath.

Traditionally considered masculine in heritage, modern niche perfumery has blurred those boundaries considerably, producing unisex and feminine interpretations that retain the family's characteristic freshness and structure.

Key notes: Lavender, vetiver, oakmoss, coumarin, geranium

Woody

Rooted in the forest and the ancient resin trade, woody fragrances range from the creamy softness of sandalwood to the smoky, complex depths of oud. Patchouli adds an earthy richness; cedarwood brings dry structure; vetiver introduces a cool, smoky dryness that lingers beautifully on skin.

This is arguably the most commanding of all fragrance families — as versatile as it is enduring, and a defining pillar of niche perfumery.

Key notes: Oud, sandalwood, cedarwood, patchouli, vetiver

Chypré

Pronounced SHEEP-ray — from the French name for Cyprus — this is the most sophisticated, and arguably most complex, of all fragrance families. A classic chypré marries the dry warmth of oakmoss with bergamot and labdanum, creating a beautiful contradiction: simultaneously fresh and dark, woody and abstract.

These fragrances evolve dramatically on skin, rewarding patience. They tend to be sophisticated, layered compositions and have long been associated with refined, understated elegance.

Key notes: Oakmoss, labdanum, bergamot, leather, cistus

Gourmand

The newest of the major fragrance families, gourmands are deliciously edible in character. Dominated by sweet, dessert-like notes — caramel, chocolate, honey, toffee — they sit close to the skin and create an intimate, comforting warmth that feels almost like a second skin.

Tonka bean is the connective tissue of many great gourmands, lending a soft almond-vanilla depth. At their best, these fragrances are quietly addictive: indulgent without being cloying.

Key notes: Vanilla, tonka bean, caramel, honey, chocolate, benzoin

Twenty Electimuss pure parfums in a single luxurious collection. The perfect way to explore the fragrance families and find your signature scent.