The

MEDIA

CENTRE

LATEST NEWS RELEASES & PRESS PACKS

If you are a member of the press, a content creator or collaborator please get in contact with our communications team [email protected].

LATEST NEWS & RELEASES

Luxury fragrance house Electimuss launch new perfume Pomona Vitalis

JUNE 2022

OUR MUSE

Pomona, Roman wood nymph and goddess, was a fresh-faced, voluptuous and rosy-cheeked goddess who spent her days tending to her precious orchards and gardens. Symbolically, Pomona and her gardens represent fruitful abundance and the simple pleasures of nature. Little known today, she was once the muse of many artists such as Rubens and Rosetti. Frequently depicted in a garden full of vibrancy, colour and opulence she became synonymous with rich, fantastical landscapes. Her voluptuous sensuality was painted with her milky soft flesh on display and a cornucopia of fruit and roses on her lap. Paintings of Pomona are a feast for the senses and we have revived her spirit into an olfactory art for our latest perfume in our Eternal Collection.

POMONA VITALIS by Christian Provenzano

This fruity floral amber is centred around sensual fruits of lychee and strawberry with a burst of Sicilian citrus. The rich dewy roses frequently found on her lap and in her hair are given pride of place in the heart of the fragrance. A voluptuous fruity floral amber and a sensory homage to our overlooked goddess. 100 ml pure parfum £205 €240 $260.

TOP
Lychee, strawberry, apple, Calabrian bergamot

HEART
Bulgarian Rose & Rose Absolute

BASE
Sri Lankan sandalwood, vanilla, styrax, Siam benzoin with leather accords


Perfumer’s notes

“Pomona Vitalis opens with fruity facets of lychee, strawberry and apple balanced with a sparkle of bergamot. The lychee complements the rose heart, enhancing the sense of dewy, fresh, petals.
The heart revolves around a multi-faceted rose with both Bulgarian rose oil with radiant metallic, green geranium shades and fruity wine top notes, and the Rose Absolute that brings a distinctive rich and voluptuous sweetness with spicy green honey and tobacco undertones.
The base is warm and enveloping with balmy vanilla and benzoin facets, creamy shades of sandalwood and styrax which enrich the resinous character and depth adding a leathery tone. “

Christian Provenzano

Pomona Vitalis asset pack (984 MB)

About Electimuss

Literally translated, Electimuss means to “choose the best”. Inspired by Ancient Rome’s passion for perfume, the luxury fragrance house creates scents that are daring, decadent and powerful, using finest ingredients. Electimuss was founded in 2015 and now features five collections, with 20 perfumes with more upcoming launches this year.

Facebook 
Instagram 

Full set of lifestyle images and pack shots available on our press page and on request.
For press enquiries and information on retailers please contact [email protected]

 

Luxury fragrance house Electimuss launch the “Consort Collection” with two distinctive patchouli perfumes
24 March 2022

Consort, the latest collection in Electimuss’ ever-growing portfolio, explores the dualities and relationships that colour our modern world and that of the Ancient Romans. To introduce the new collection, Electimuss collaborated with master perfumers, Christian Provenzano and Kévin Mathys to each create a perfume that tells the story of Persephone and Pluto through a central note of patchouli. The myth’s inherent polarities of life and death, light and dark, spring and harvest come to life in a pair of interdependent, yet entirely unique scents.

Both perfumes retail 100 ml pure parfum £245  $330  €290 

 

persephone’s patchouli by christian provenzano

Persephone, an extraordinary beauty, has come to represent purity, springtime and nature. Provenzano evokes the joyous purity of her spirit by using patchouli heart, a distinctly cleaner and fresher version of patchouli obtained through a careful extraction process.

The fragrance opens with cardamom, plum and pomegranate seeds, an olfactive nod to the fruit that would ultimately seal Persephone’s fate. The heart sees patchouli combined with floral notes of Bulgarian rose and Egyptian jasmine and a hint of plum, underpinned by a creamy base of blond woods and a hint gourmand with honey and coffee.

patchouli of the underworld by kévin mathys

The Underworld was the final destination for the dead but the deepest part of the earth was also a place of great opulence – filled with jewels, precious metals, oils and minerals. Hades represented the shadow self, a dark sexuality, Pluto’s power and wealth.

Mathys lures the wearer into Pluto’s Underworld with an intoxicatingly dark and carnal patchouli that he describes as “furry in texture and as black as a panther.” The daring fragrance opens with a night breeze made from pink and black peppers, bergamot and mandarin. These opening notes enhance the camphorous quality of the patchouli that follows. Here, in the heart of the fragrance, Mathys uses a suede leather accord, cade, and rich smoky woods to strengthen the character of a silent musk. In the base, cistus, labdanum and amber create the furry, panther-like quality that he sought.

FROM OUR CREATIVE DIRECTOR

“The new CONSORT collection is about creative collaborations. Our first two perfumes to launch pivot on a single ingredient PATCHOULI: explored with two perfumers, to create two very different interpretations. For me, this iconic ingredient is full of contradictions, it appears fresh, aromatic and verdant, but delivers an unexpectedly dark, spicy, powerful punch. With such duality there was only one legend to choose to explore it: Pluto, King of the Underworld and his bride Persephone.

It has been a pleasure to work with such talented perfumers on this collaboration. Christian Provenzano and Kevin Mathys have both brought their meticulous, creative and thoughtful responses to create a dynamic pair of unique, daring and decadent perfumes.”  Claire Sokell Thompson, Creative Director

LAUNCH DETAILS

Global launch 24th MARCH

Consort collection press release
Consort collection lifestyle images

For press enquiries and information on retailers please contact [email protected]

Electimuss roundel

By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.