NEWS RELEASES & PRESS PACKS 2022
Luxury fragrance house Electimuss launch Vici Leather perfume
“VENI, VIDI, VICI” Julius Caesar
VICI LEATHER by Julien Rasquinet
Launch date 22 September 2022
VICI LEATHER is the latest perfume release from luxury niche fragrance house Electimuss London. Inspired by the victory cry of Julius Caesar, Vici Leather is the scent of success exuding luxury and an easy confidence.
Vici leather is the sixth scent into the NERO Collection created by master perfumer Julien Rasquinet. Emperor NERO was a curator, collector, orator, poet, aesthete and artist. His love of the creative arts inspires The NERO collection presented in heavy luxury smoky dark bottles and now includes six diverse unisex perfumes.
At the heart of this fragrance are two powerful notes of seduction, one feminine, one masculine, combined perfectly to create a very unisex scent that is elegant and charismatic. A robust tuberose is entwined with an addictive sweet leather to create a heart of masculine and feminine sensuality.
Vici Leather is made even more intoxicating by the wormwood which has the woozy quality of Absinthe and an ambery base that is both powerful and relaxed. It is a confident fragrance with effortless elegance exuding success and sensuality.
Olfactory family: Leather
Cinnamon, wormwood, black pepper
Sweet leather, tuberose
100 ml pure parfum
RRP £240 €285 $320
Launch date 22 September 2022
Available at www.electimuss.com and retailers worldwide (search in store locator on our website)
#electimuss #electimusslondon #julienrasquinet #vicileather #nerocollection #electimussvicileather
Pronunciation guide: VEECHEE Leather
“VICI LEATHER is the ultimate smell of seduction. It starts off with a wormwood, evoking the wooziness of the Absinthe. But rapidly it combines two of the most sensual ingredients of perfumers’ palette. One expressing a more masculine attribute showing a manly but gentle charisma: sweet leather. The other one is more known for being a feminine attribute of seduction: Tuberose. As a fun fact, young women during the Renaissance were forbidden from the Tuberose fields, as it was said the captivating smell of tuberose might make it impossible for them to control their desire. Those two powerful ingredients combine perfectly in a very unisex, powerful, elegant, laid back charisma, ambery base.“
Julien Rasquinet, Master Perfumer
“Veni, Vidi, Vici is an iconic phrase that has resonated through the mists of time. Its power has permeated popular culture for millennia inspiring artists, writers, politicians and musicians, from Shakespeare and Handel through to Madonna and JayZ – and now Electimuss. I wanted to create a perfume that captures that sense of success. A perfume that makes you feel proud and powerful, that captures the intoxicating and heady emotion when endeavour turns into success.
This is our latest opus for the NERO Collection and the scent Julien has created is an intuitive combination of masculine and feminine sensuality and confidence. It’s sensuous, empowering and addictive. “
Claire Sokell Thompson, Creative Director, Electimuss
Luxury fragrance house Electimuss launches new perfume Pomona Vitalis
Pomona, Roman wood nymph and goddess, was a fresh-faced, voluptuous and rosy-cheeked goddess who spent her days tending to her precious orchards and gardens. Symbolically, Pomona and her gardens represent fruitful abundance and the simple pleasures of nature. Little known today, she was once the muse of many artists such as Rubens and Rosetti. Frequently depicted in a garden full of vibrancy, colour and opulence she became synonymous with rich, fantastical landscapes. Her voluptuous sensuality was painted with her milky soft flesh on display and a cornucopia of fruit and roses on her lap. Paintings of Pomona are a feast for the senses and we have revived her spirit into an olfactory art for our latest perfume in our Eternal Collection.
POMONA VITALIS by Christian Provenzano
This fruity floral amber is centred around sensual fruits of lychee and strawberry with a burst of Sicilian citrus. The rich dewy roses frequently found on her lap and in her hair are given pride of place in the heart of the fragrance. A voluptuous fruity floral amber and a sensory homage to our overlooked goddess. 100 ml pure parfum £205 €240 $260.
Lychee, strawberry, apple, Calabrian bergamot
Bulgarian Rose & Rose Absolute
Sri Lankan sandalwood, vanilla, styrax, Siam benzoin with leather accords
“Pomona Vitalis opens with fruity facets of lychee, strawberry and apple balanced with a sparkle of bergamot. The lychee complements the rose heart, enhancing the sense of dewy, fresh, petals.
The heart revolves around a multi-faceted rose with both Bulgarian rose oil with radiant metallic, green geranium shades and fruity wine top notes, and the Rose Absolute that brings a distinctive rich and voluptuous sweetness with spicy green honey and tobacco undertones.
The base is warm and enveloping with balmy vanilla and benzoin facets, creamy shades of sandalwood and styrax which enrich the resinous character and depth adding a leathery tone. “
Luxury fragrance house Electimuss launches the “Consort Collection” with two distinctive patchouli perfumes
24 March 2022
Consort, the latest collection in Electimuss’ ever-growing portfolio, explores the dualities and relationships that colour our modern world and that of the Ancient Romans. To introduce the new collection, Electimuss collaborated with master perfumers, Christian Provenzano and Kévin Mathys to each create a perfume that tells the story of Persephone and Pluto through a central note of patchouli. The myth’s inherent polarities of life and death, light and dark, spring and harvest come to life in a pair of interdependent, yet entirely unique scents.
Both perfumes retail 100 ml pure parfum £245 $330 €290
persephone’s patchouli by christian provenzano
Persephone, an extraordinary beauty, has come to represent purity, springtime and nature. Provenzano evokes the joyous purity of her spirit by using patchouli heart, a distinctly cleaner and fresher version of patchouli obtained through a careful extraction process.
The fragrance opens with cardamom, plum and pomegranate seeds, an olfactive nod to the fruit that would ultimately seal Persephone’s fate. The heart sees patchouli combined with floral notes of Bulgarian rose and Egyptian jasmine and a hint of plum, underpinned by a creamy base of blond woods and a hint gourmand with honey and coffee.
patchouli of the underworld by kévin mathys
The Underworld was the final destination for the dead but the deepest part of the earth was also a place of great opulence – filled with jewels, precious metals, oils and minerals. Hades represented the shadow self, a dark sexuality, Pluto’s power and wealth.
Mathys lures the wearer into Pluto’s Underworld with an intoxicatingly dark and carnal patchouli that he describes as “furry in texture and as black as a panther.” The daring fragrance opens with a night breeze made from pink and black peppers, bergamot and mandarin. These opening notes enhance the camphorous quality of the patchouli that follows. Here, in the heart of the fragrance, Mathys uses a suede leather accord, cade, and rich smoky woods to strengthen the character of a silent musk. In the base, cistus, labdanum and amber create the furry, panther-like quality that he sought.
FROM OUR CREATIVE DIRECTOR
“The new CONSORT collection is about creative collaborations. Our first two perfumes to launch pivot on a single ingredient PATCHOULI: explored with two perfumers, to create two very different interpretations. For me, this iconic ingredient is full of contradictions, it appears fresh, aromatic and verdant, but delivers an unexpectedly dark, spicy, powerful punch. With such duality there was only one legend to choose to explore it: Pluto, King of the Underworld and his bride Persephone.
It has been a pleasure to work with such talented perfumers on this collaboration. Christian Provenzano and Kevin Mathys have both brought their meticulous, creative and thoughtful responses to create a dynamic pair of unique, daring and decadent perfumes.” Claire Sokell Thompson, Creative Director
Global launch 24th MARCH
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